The Museum as Halfway Station between Products and Souvenirs

April 19, 2012: ARTPLAY Moscow.

Traditionally, the museum is a ceremonial burial place for objects. Once commodities in a scarcity market, objects here are turned into venerated items and reproduced for the souvenir market. This reproductive process is both tiresome and uncreative. In this presentation, I explore ways of turning the museum into a halfway house between products and souvenirs. On the basis of several case studies, I relate artistic practices to museum installations and link the inspiration for both to a new form of museum merchandise.


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