Zeelander campaign

Zeelander campaign

2006 – 2008

Concept and content

As part of the renovation of the Zeeuws Museum, we also put together an identity campaign. The campaign underlined the fact that the collections of a regional museum are often as much the result of regional traditions, as of generous commissions of artists and craftsmen (the rich tapestries woven by a Flemish craftsman and his family) from outside the region, and the acquisition of non-regional collections (including ethnographic collections stemming from Zeeland’s rich seafaring tradition). The campaign celebrated the fact that regional culture was not so much the culture of Zeeland, but the culture produced in or about Zeeland. We called the proud supporter of such an inclusive attitude towards culture a Zeelander (which is what foreigners use to refer to those living in Zeeland) rather than Zeeuwen (which is the exclusive reserve used by those living in Zeeland to refer to themselves).

This was a collaborative campaign by the Zeeuws Museum team. Hans Gremmen and the Stone Twins were the main designers for the campaign and its products.